Find Keywords That Actually Work
Stop guessing what people search for. We'll show you the exact terms your audience uses and how to rank for them without burning your budget on tools that overcomplicate everything.
What Makes Keywords Worth Your Time
You've probably heard the advice: just write great content and traffic will follow. That's only half true. Without understanding what people are actually searching for, you're shouting into the void.
Good keyword research isn't about stuffing phrases into your pages. It's about finding the questions people ask when they need what you offer. And yeah, sometimes those questions don't look anything like you'd expect.
How We Teach This →
Why Most Keyword Lists Fail
Here's what happens: someone downloads a list of high-volume keywords, creates pages targeting them, and wonders why nothing ranks. The problem? Volume doesn't equal opportunity.
We focus on search intent instead. When someone types "best CRM for small teams," they want recommendations, not a generic definition. Match the intent, and you've got a shot at ranking. Miss it, and Google won't even consider showing your page.
See Real Examples →Competitor Gaps
Your competitors aren't perfect. They miss keywords, ignore opportunities, and sometimes target the wrong audience entirely. We'll show you where those gaps are and how to fill them before they notice.
Search Trends
What worked six months ago might not work today. Seasonality, news cycles, and shifts in how people phrase questions all matter. You'll learn to spot trends early and adjust before the competition catches on.
Long-Tail Focus
Chasing broad keywords is tempting, but they're brutally competitive. Long-tail phrases bring targeted traffic from people ready to act. Less volume, sure. But way better conversion rates when you get it right.
Start With Real User Language
The best keyword research begins with listening. Check forums, customer support emails, social media conversations. That's where you find the exact words people use when they have a problem you can solve.
Tools come later. First, understand the human side of search. What keeps your audience up at night? What questions do they ask repeatedly? Once you've got that, tools help you validate and expand your list.
Filter for Opportunity, Not Just Volume
Big numbers look impressive, but they're often misleading. A keyword with 50,000 monthly searches might be dominated by massive sites with decades of authority. Meanwhile, a 500-search keyword could be wide open.
We'll teach you to evaluate difficulty realistically. Can you compete with what's currently ranking? Do you have the content depth and links to make a dent? Sometimes the smarter play is going after ten achievable keywords instead of one impossible one.
Map Keywords to Content That Converts
Here's where things get practical. Every keyword needs a home—a page or post designed to satisfy that specific search intent. Just sprinkling keywords across random pages won't cut it.
You'll learn to build content clusters, where one pillar page covers the main topic and supporting pages address specific subtopics. This structure helps both users and search engines understand what you're about.
How This Program Unfolds
We've structured this to be practical from day one. No fluff, no theory for theory's sake. Just techniques you can put to work immediately.
Weeks 1-2: Foundation Work
You'll map out your current keyword landscape and identify low-hanging fruit. We'll look at what's already working (even if it's accidental) and figure out why. Then we'll build your initial target list based on real search behavior, not guesswork.
Weeks 3-5: Competitive Analysis
Time to study the competition. Not to copy them, but to find their weaknesses. You'll learn to identify content gaps, spot keywords they're ranking for that you should target, and discover topics they've completely overlooked.
Weeks 6-8: Intent Matching
This is where most people struggle. We'll break down the four main types of search intent and show you how to match your content to each one. You'll analyze real SERPs to understand what Google wants to show for different queries.
Weeks 9-12: Implementation Strategy
Now you've got keywords, you understand intent, and you know what your competitors are doing. The final phase is creating a realistic content roadmap. You'll prioritize targets based on difficulty, potential impact, and your available resources.
Ready to Stop Guessing?
Enrolment for our July 2025 intake opens in March. Classes are deliberately small because this isn't a watch-and-forget course. You'll get feedback on your actual keyword research, not generic advice that could apply to anyone.
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