Advanced Keyword Research Mastery
Learn to find search opportunities that others miss. This isn't another basic SEO course—it's six months of hands-on work with real client data and practical strategies that actually move the needle.
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What You'll Actually Learn
Six modules that build from fundamentals to advanced competitive analysis. Each one includes real client scenarios from Australian businesses—because theory alone won't help you find the keywords that convert.
Search Intent Decoded
Most people get this wrong. We'll show you how to read between the lines of search queries and understand what people really want.
- Commercial vs informational signals
- Query pattern recognition
- Intent mapping frameworks
Volume vs Opportunity
High search volume doesn't always mean high value. Learn to spot the keywords with better conversion potential even when numbers look small.
- Competition analysis methods
- Long-tail opportunity assessment
- Seasonal trend evaluation
Technical Research Tools
You'll work with professional-grade tools and learn to combine data sources for insights that single platforms miss.
- Advanced filter techniques
- Data export and cleaning
- Custom tracking setups
Competitor Gap Analysis
Find what your competitors are ranking for that you're not. Then figure out if those gaps are worth closing.
- Backlink profile comparison
- Content gap identification
- Authority metric interpretation
Local Market Strategies
Australian search behavior has quirks. We'll cover regional variations and how to research location-specific opportunities.
- Geographic modifier patterns
- Local pack optimization research
- Regional language variations
Client Reporting
Research means nothing if you can't explain it. Learn to present findings in ways that make sense to non-technical clients.
- Priority matrix creation
- Forecasting methodologies
- Visual reporting templates
How This Program Works
Real Client Projects
You'll work with anonymized data from actual Australian businesses across different industries. Retail, services, B2B—each brings different challenges. By month three, you'll be analyzing niches you've never heard of and finding opportunities anyway.
Small Group Sessions
We cap groups at twelve participants. That's deliberate. When someone finds an interesting pattern or gets stuck on competitive analysis, the whole group learns from it. Some of the best insights come from these discussions, not lectures.
Feedback That Matters
Each project gets reviewed individually. You'll know what you got right, what needs work, and why. We're not handing out generic comments—you'll get specific guidance based on your actual research and methodology.
Flexible Schedule
Live sessions happen Tuesday and Thursday evenings, 7pm-9pm AEDT. Can't make one? Recordings are available within an hour. Project work happens on your time—some people finish modules quickly, others need the full two weeks per module.
Program Structure
Twenty-four weeks of structured learning with practical application throughout. Here's what the commitment looks like.
Time Investment
- Live Sessions: 4 hours weekly (Tuesday/Thursday evenings)
- Project Work: 6-8 hours weekly on your schedule
- Reading Materials: 2-3 hours weekly for case studies and research papers
- Total Duration: 24 weeks from July to December 2026
What's Included
- Tool Access: Professional research platforms for duration of program
- Materials: All templates, frameworks, and case study data
- Support: Direct access to instructors via Slack workspace
- Certificate: Completion documentation upon finishing all modules
Important Dates
Applications open March 2026
Program starts first week of July 2026
Early completion possible by November 2026 for accelerated learners
Spaces limited to 12 participants per cohort
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